About
Highly accomplished and versatile Senior Brand and Product Designer with over a decade of experience driving impactful visual identities, user experiences, and marketing initiatives for leading global brands. Proven expertise in brand strategy, design systems, motion graphics, UI/UX design, and art direction, consistently delivering innovative solutions that elevate brand presence and achieve business objectives. Adept at leading cross-functional teams and managing complex design projects from concept to execution.
Work
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Summary
Leading brand design initiatives for a prominent online publishing platform, focusing on enhancing brand presence and visual identity across various touchpoints.
Highlights
Currently contributing to strategic brand design projects, influencing visual direction and brand consistency.
Collaborating with cross-functional teams to integrate brand principles into product and marketing efforts.
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Summary
Directed brand systems, motion design, and art direction for a leading no-code development platform, supporting key marketing initiatives, feature launches, and campaigns.
Highlights
Led the design and implementation of comprehensive brand systems, ensuring consistency across all platforms and communications.
Provided strategic motion design and art direction for ongoing marketing initiatives, feature launches, and campaigns.
Managed the development and rollout of brand identity assets for Webflow's annual user conference, enhancing brand visibility and engagement.
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Summary
Focused on user experience design, contributing to cross-application libraries and shared brand creation within a global software company, integrating new team acquisitions.
Highlights
Executed user experience design with a focus on developing robust cross-application libraries.
Contributed to shared brand creation strategies, leveraging insights from the acquisition of the Abstract Notebooks team.
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Summary
Designed and art-directed brand applications across marketing initiatives, the company website, and the core Notebooks product, while developing new UI features and maintaining the product's design system.
Highlights
Designed and art-directed brand applications across diverse platforms including marketing initiatives, the corporate website, and the flagship Notebooks product.
Created innovative UI for new product features, significantly enhancing user experience and functionality.
Maintained and evolved the comprehensive design system for the Notebooks product, ensuring consistency and scalability.
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Summary
Served as Lead Designer for the iconic Baby Einstein brand, overseeing design for digital merchandising, advertising, social media, and providing art direction for various media.
Highlights
Functioned as the Lead Designer for the globally recognized Baby Einstein brand, driving visual strategy and execution.
Directed design for comprehensive digital merchandising, advertising, and social media campaigns.
Provided art direction for photo shoots, video productions, product packaging, and in-store experiences, ensuring cohesive brand representation.
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Summary
Developed distinctive visual identities for a diverse portfolio of organizations, encompassing logo design, print and digital applications, and comprehensive brand guideline documentation.
Highlights
Developed and launched compelling visual identities for a wide range of client organizations.
Designed impactful logos, print collateral, and digital applications that effectively communicated brand essence.
Created detailed brand guideline documents and contributed to brand launch concepts, video/animation direction, and experience design projects.
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Summary
Provided contract motion design and experience design services for high-profile industry events, including major tech and gaming conventions.
Highlights
Executed contract motion design and experience design for the Ericsson booth at CES 2016, enhancing attendee engagement.
Developed dynamic motion graphics and interactive experiences for Microsoft's PC Gaming booth at E3 2016.
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Summary
Designed diverse marketing materials to promote university programs and events, including custom video content and graphics for the official website.
Highlights
Created a wide range of print and digital marketing materials to effectively promote campus programs and events.
Produced custom video content and engaging graphics, significantly enhancing the school's website visual appeal and information delivery.
Languages
English
Native
Skills
Brand Design
Brand Strategy, Brand Identity, Design Systems, Art Direction, Brand Guidelines.
Product Design
UI/UX Design, User Experience (UX), User Interface (UI), Wireframing, Prototyping.
Motion Graphics
Animation, Video Production, After Effects, Premiere Pro.
Graphic Design
Print Design, Digital Design, Layout, Typography, Illustration.
Marketing & Advertising
Digital Marketing, Social Media Marketing, Campaign Design, Content Creation.
Design Software
Adobe Creative Suite, Figma, Sketch, Abstract (Version Control), Webflow.